M&S launches new widely recyclable packaging for its British Collection vine tomatoes; the new packaging by Reflex Packaging Group replaces a hard-to-recycle plastic sleeve with recyclable paperboard and a small amount of plastic film

Sample article from our Packaging Industry

July 22, 2022 (press release) –

  • Roll-out of widely recyclable vine tomatoes packaging part of retailer’s Plan A target for 100% of food packaging to be widely recyclable by 2025
  • New packaging has 95% less plastic than previous version and is set to remove an estimated 8m units of plastic by end of the year
  • Design features in M&S’ Fresh Market Update campaign showcasing the best of British farming

M&S is announcing a further move to make its grocery products more sustainable with the introduction of new widely recyclable packaging for its British Collection vine tomatoes.

The new packaging replaces a hard to recycle plastic sleeve with recyclable cardboard and a small amount of plastic film; just enough to preserve the freshness of the tomatoes and still enable the pack to be recycled as cardboard in a household recycling bin.

Three on the vine tomato varieties, Piccolo, Pomodolci and Capella will be available in the new packaging, available across all M&S stores and via Ocado as of now. 

Developed with Leicester-based The Reflex Packaging Group and inspired by traditional sandwich packaging, the innovative design is part of M&S’ commitment for all food packaging to be widely recyclable by 2025.

The retailer has also pledged to remove 1bn units of plastic food packaging by 2027. The new tomato packaging design has 95% less plastic, estimated to remove 8m units by the end of the year.

The new design features in M&S’ Fresh Market Update campaign showcasing how one of the retailer’s British Select Farmers delivers its popular sweet rosso tomatoes. 

Last year, M&S also introduced widely recyclable packaging for its Mandagold tangerines, removing approximately 748,000 pieces of plastic, with more citrus lines, including Blood Oranges, available in the earth packaging later this year. 

Andrew Clappen, Technical Director at M&S Food, said:“At M&S we know our customers are deeply concerned about the environment and rightly expect us to make our products as sustainable as possible. That’s why we’re exploring recyclable packaging alternatives for our products, which also help us to meet our plastic reduction targets.

“We want our customers to shop with confidence knowing that the trusted value M&S is famous for means not only delicious, great value and quality produce but a more sustainable choice.”

M&S’ latest Family Matters Index revealed 64% of UK families are concerned about the environment and 56% are making an effort to educate themselves about their own environmental impact. A vast majority (88%) agree supermarkets should use recyclable packaging where possible and 37% are already changing the food they buy due to climate change.

While the new packaging is fully recyclable at home, to make it easier for customers to recycle soft plastics, M&S has rolled out recycling take back units in over 500 UK stores, with customers able to drop off items not typically collected by Local Authorities, such as yoghurt lids and sweet wrappers including those not bought at M&S.

M&S recently reset its sustainability programme Plan A, to have an unrelenting focus on becoming a net zero Scope 3 business across its supply chain and products by 2040 and to support customers to make more sustainable choices. 


Notes to editors: 

For further images or spokespeople please email the Corporate PR team on corporate.press@marks-and-spencer.com or call 020 8718 1919. 

Family Matters Index Report

The quarterly M&S Family Matters Index is a continuing journey to understand what really matters to families in the UK, today and in the years to come. Produced quarterly, reports explore the priorities, challenges, ambitions and plans of 5,000 UK families.

The full report is available here.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order packaging industry coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. But in order to comply with your preferences, we'll have to use just one tiny cookie so that you're not asked to make this choice again.