April 4, 2022
(press release)
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Naturalism cosmetic brand innisfree’s Green Tea line achieved the accomplishment of winning the ‘Red Dot Design Award 2022’ in Product Design. innisfree pursued a Green Tea line renewal project to reflect the brand philosophy in line with the trend of the time as well as to continue eco-friendly activities that consider sustainability. To reflect such efforts, innisfree’s Green Tea line, which was renewed and launched in 2022, applies minimal graphic design on its creative and original silhouette bottles that harmonize lines, curves, and chamfers to express an image of modernistic and reliable naturalism. The cosmetic bottles are made using recycled materials (recycled PP and recycled glass) as well as metal-free pumps, while the packaging boxes are made with FSC-certified recycled paper to increase recyclability and minimize environmental impact. Red Dot Design Award is a prize awarded by Design Zentrum Nordrhein Westfalen in Germany and is considered as one of the three most prestigious design awards in the world along with iF Design Award of Germany and the International Design Excellence Awards (IDEA) of the US. A member of innisfree said, “Red Dot Design Award selects the most creative and innovative products every year, making this year’s award won by innisfree for its Green Tea line even more meaningful” and added, “innisfree aims to expand its brand image of highly effective naturalism skincare starting with the renewal of Green Tea line and continue to grow as a brand that fulfills its responsibility towards nature.” Find more information on all products in innisfree’s ‘Green Tea line’ that won Red Dot Design Award 2022 for Product Design at innisfree’s official website.
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