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RXBAR launches AR-scannable packaging with motivational messages; Matt James to appear as 3D hologram on bars, offering training tips until October 18

U.S. Patent and Trademark Office Releases Kellogg Company's Patent Application for Volatile or Semi-Volatile Natural Antioxidants Sourced from a Comestible Byproduct

Kellanova launches Cheez-It Snap'd in UK and Ireland; brand available in nearly 7,000 grocery stores with reformulated recipe for European tastes

US Patent Issued to KELLOGG on Sept. 3 for "Acrylamide control in cooked food products" (Michigan Inventors)

Moe's Southwest Grill partners with Cheez-It for limited-time menu enhancement; guests can add Cheez-It crackers to entrees at no extra cost starting September 3

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