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Recent Articles

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US Patent Issued to THE CLOROX on July 16 for "Process for manufacturing scrubby substrates and substrates made therefrom" (California Inventors)

Snacks Roundup: US snack consumers want more things when interacting with brands; Kellanova wants to make Pringles a US$4M brand; and Kellanova and Clorox working together again

CloroxPro Canada introduces Clorox EcoClean line of plant-based cleaners and disinfectants; survey shows 67% of cleaning professionals uncertain about eco-cleaners' effectiveness, preventing adoption of green alternatives

Exane BNP initiates Clorox's coverage at underperform, noting demand trends have been stubbornly slow to recover from last summer's cyberattack; company's margin story expected to take time to play out, and outsized exposure to private label is concerning

Kellanova and Clorox announce limited-time offering of the new Cheez-It x Hidden Valley Ranch crackers; the cracker collab follows the launch of Cheezy Ranch dressing, the condiment combining the flavor of Cheez-It with Hidden Valley Ranch

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