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Case Paper discusses how storytelling in packaging boosts sales, recommends clarifying three areas in storytelling--character, purpose, advancement of that purpose; examples include augmented reality labels for 19 Crimes wine, carton for Boxed Water brand
Published:
September 17, 2024
by Case Paper Co.
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Hinojosa Group to showcase sustainable seafood packaging at Conxemar 2024; innovations include freezer-proof Halopack, recyclable Sumbox, and deep-freeze boxes for -35ºC temperatures
Published:
September 13, 2024
by Industry Intelligence Inc.
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Packaging Design Wrap-Up: Coca-Cola’s Thor-themed packaging lights up when touched; bar tool transforms beverage cans into cups for enhanced sensory experience; Christmas packaging concept for liquors doubles as puzzle
Published:
September 13, 2024
by Industry Intelligence Inc.
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Smurfit Westrock donates ambulance, adopts GRI standards; Company demonstrates commitment to community support, transparency in sustainability reporting
Published:
September 12, 2024
by Industry Intelligence Inc.
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Chinese Patent for Nursery Stock Transportation Protection Box Issued to Chenjiang Suxian Distr Dongjiang Ecological Agriculture and Forestry
Published:
September 12, 2024
by Agricultural Patent News
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