Australian Forest Products Assn. launches TV and digital advertising campaign 'Australia, we need a tree change' to promote need to plant one billion new trees so industry can meet needs of homebuilding, packaging sectors and help fight climate change

Sample article from our Forestry & Timberland

DEAKIN, Australia , April 18, 2022 (press release) –

Coinciding with the start of the federal election campaign, Australia’s forest industries have launched Australia, we need a tree change, a major TV and digital advertising campaign promoting our need to plant one billion new forestry production trees to build future homes, provide sustainable packaging and help fight climate change, Chief Executive Officer of the Australian Forest Products Association (AFPA), Ross Hampton said today.

“Ahead of the federal election, the Coalition and Labor need to commit to policies to get one billion new production trees planted by 2030. If we don’t achieve this target, we won’t have enough timber to build the homes of the future, create sustainable packaging products or realise our potential fighting climate change,” Ross Hampton said.

“Australia, we need a tree change is AFPA’s largest ever campaign and it conveys those messages to the public and those vying to form the next Federal Government.”

The campaign which features a storyline video of Gracie explaining her school project to her father Tom about the need to plant one billion trees, starts today on Sky News and will feature in digital and social media advertising in key marginal electorates nationally right up to election day.

“Without one billion new trees planted by 2030, we won’t have an adequate supply of sustainable timber in the decades ahead. We just won’t have all the timber we need to build all the homes our growing population will demand, or create fibre-based packaging to replace plastic. Furthermore, in this increasingly uncertain world, we need to achieve sovereign capability in timber. It’s a national security issue. Both side of politics need to recognise that and deliver before the election,” Ross Hampton concluded.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Chelsey Quick
Chelsey Quick
- VP Client Success -

We offer built-to-order forestry & timberland coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.