Subway®, one of the world's largest quick service restaurant (QSR) brands, today announced a new master franchise agreement with
Pegacorn Sdn Bhd
to significantly expand the brand’s footprint in
West Malaysia
. This partnership is the third of its kind for
Subway
in
Southeast Asia
, following recent master franchise agreements in
Indonesia
and
Thailand
, and will significantly increase the total future restaurant commitment in the region.
A partner to
Subway
in
Malaysia
since 2019, Pegacorn, under this agreement, will open approximately 500 new
Subway
locations across Peninsular Malaysia over the next 10 years — tripling the number of
Subway
restaurants in the market and steadily increasing the annual restaurant count.
“The Asia Pacific and the
Southeast Asia
markets continue to be a huge opportunity of growth for
Subway
and an essential part of our international growth strategy,” said
John Chidsey
, Chief Executive Officer,
Subway
. “Pegacorn has proven to be a well-resourced, strategic and successful local operator that has the local insight and experience needed to expand Subway’s presence in Malaysia.”
As accessibility remains a top priority for the brand, under Pegacorn's stewardship, guests can expect to see an increase of
Subway
non-traditional locations across
Malaysia
, such as in airports, hospitals, petrol stations and convenience stores. In addition, new – as well as updated existing restaurants – will feature Subway’s modern “Fresh Forward” design and enhance convenience for the consumer with new drivethroughs and ‘Grab & Go’ options.
"We are excited about the opportunity to lead the growth of
Subway
in
West Malaysia
and increase international awareness of the brand,” said
Kin Siong Kon
, Chief Executive Officer, Pegacorn. “We have seen increased demand from guests in
Malaysia
for Subway’s craveable sandwiches, wraps and salads and are committed to growing the business to make
Subway
even more accessible to communities across the country.”
The agreement with Pegacorn is part of Subway’s multi-year transformation journey to build a
Better Subway
and improve across all aspects of the brand as the business expands its presence around the world.
Subway
will continue to seek strong partners with expertise in local markets across APAC as it aggressively doubles its current network of restaurants in the region from about 3,300 today to over 6,000 in the next five years.
About Subway® Restaurants
As one of the world's largest quick service restaurant brands,
Subway
serves freshly made-to-order sandwiches, wraps, salads and bowls to millions of guests, across more than 100 countries in more than 37,000 restaurants every day.
Subway
restaurants are owned and operated by
Subway
franchisees – a network that includes more than 20,000 dedicated entrepreneurs and small business owners – who are committed to delivering the best guest experience possible in their local communities.
Source:
Subway
