LOS ANGELES
,
June 17, 2022
(Industry Intelligence Inc.)
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Vodka soda packaging helps consumers drink in moderation Gradient is a brand of vodka soda that comes in six-packs featuring one flavor but in different strengths. Designed to be enjoyed from the higher alcohol end to the lower alcohol end, Gradient packs include units in 8%, 7%, 6%, 4%, 3% and 2% alcohol by volume. Accordingly, Gradient’s colorful shrink sleeve cans and paperboard carrier feature a decreasing dot matrix design, nudging consumers to drink in the proper order. The carrier also features an angled perforation from front to back, further encouraging people to start at the stronger end and work their way down. By starting strong then drinking less and less through the night, Gradient allows consumers to enjoy a few drinks without letting the night get out of hand. The packaging received a 2022 bronze A’ Design Award. The primary source of this information is A’ Design Awards Savoring a glass of wine can be accompanied with a rousing game of chess thanks to the luxury packaging for Art Russe, a collection of wines by France-based wine estate Chateau La Grace Dieu des Prieurs. The decorative case, which holds six bottles, is made of MDF with natural oak veneer, satin varnish, red goatskin with stitching, gold foil and a cotton lace closure. When the cover of the case is turned upside down, it reveals a chessboard with alternating red and cream squares. In addition to having dedicated sections for safely holding each bottle, the case also has spaces for bags containing the boxwood chess pieces. Designed by Andrei Filatov, owner of the winery, the stylish packaging is meant to serve a second life so it can avoid becoming waste. The packaging received a 2022 iron A’ Design Award. The primary source of this information is A’ Design Awards Accessories can be a powerful tool, helping consumers make a statement to the world about who they are through their unique fashion sense. Along those lines, for the relaunch of Nestle’s Mr. Banana ice cream in China, design studio Blackandgold Shanghai created nine versions of packaging, with each featuring different kinds of sunglasses and copy. From heart-shaped frames to aviators to tea shades, different shapes can appeal to different personalities. The sunglasses also facilitate interaction between consumers and the product, encouraging consumers to take a selfie and share it on social media. The Blackandgold team also learned that young consumers prefer hip-hop rather than rock music to express their individuality and attitude, and so they redefined the Mr. Banana character. Born a rock star 20 years ago, today he is represented on the pack as a rap star to better appeal to young consumers. The packaging received a 2022 iron A’ Design Award. The primary source of this information is A’ Design Awards
Wine case doubles as chess set
Nestle decorates ice cream packaging with various sunglasses to convey different personalities
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