October 23, 2023
(press release)
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Nestlé
Key Highlights: * Nestlé
* The campaign aims to build consumer trust and increase awareness of Nestlés expertise in coffee. Original Press Release:
Nestlé
Source: Nestlé [Category: Food,
As part of the campaign, Nestlé invites coffee lovers to go ‘behind the beans’ to get a taste for the brand’s rich
The campaign will take consumers on a tour showcasing the Nescafé factory in Tutbury and people behind the brand, from the coffee-growers to the bean tasters, to its manufacturing experts and sustainability specialists who all share the same passion to deliver the perfect cup.
“As a proud manufacturer of Nescafé, the nation’s favourite coffee, not only do we love this delicious drink, but we are also incredibly proud of the people who make it.
“We’ve been making Nescafé in the
“We invite you to go ‘behind the beans’ with us and meet some of our factory team in Tutbury, have a sneak peek behind the scenes and learn more about our obsession with great coffee.”
The campaign focuses on four main areas presented by the team at Nescafé factory in Tutbury:
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* Quality and taste featuring
* Factory sustainability featuring
People often don’t know that coffee literally powers coffee at Nescafé factory in Tutbury. The factory recycles the used coffee grounds (50,000 tonnes of them every year) to create steam to help power the factory. Nothing goes to waste, they clean and reuse much of the fresh water needed by the factory. Gareth gives a tour of his favourite part of the factory to find out more about how they are reducing impact on the environment.
* Heritage and community featuring retired Nestlé employees
Frances and Anthony are coffee superfans. Not only do they love the factory after decades of experience working there, but they love the community created around it. Still living in the Tutbury village where Nescafé is made, they talk about what Nestlé and Nescafé means to them after all these years. And they didn’t disappoint… who knew that wheelbarrow races were such were a big thing!
The videos featuring the team behind Nescafé are available on the new Behind the Beans campaign webpage on nestle.co.uk.(https://www.nestle.co.uk/en-gb/media/pressreleases/allpressreleases/s?utm_source=OtherCRM_OWN_media&utm_medium=email&utm_campaign=Nescafe_INT_NEST_nes_CORP_UI_NP_LOY&utm_content=launch)
The campaign will run between 23 October and 3 December across paid social media, organic, traditional media and internal comms.
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