Nestle announces global launch of a range of plant-based alternatives to white fish; products include Garden Gourmet brand marine-style crispy fillets and marine-style crispy nuggets in Europe, and Harvest Gourmet brand crispy fish-free fingers in Asia

Sample article from our Food & Beverage

October 30, 2023 (press release) –

As people are increasingly looking for fish alternatives, Nestlé has announced the launch of exciting new innovations - a range of plant-based alternatives to white fish.

The products which include alternatives to breaded fish fillets, nuggets, and fingers, stand out for their strong nutrition credentials, as well their great taste and texture that is close to white fish. They are also certified vegan.

Torsten Pohl, Global Head of R&D for Nestlé's food category, says: "These new fish alternatives are the result of our deep expertise in plant-based proteins and our strong commitment to continue delivering exciting innovations that meet consumers expectations. During consumer testing, our products received high praise for the great taste and texture that is close to white fish. They also come with strong nutritional credentials, making them competitive in the marketplace."

Leveraging its strong plant-based innovation expertise and global reach, Nestlé is launching three different types of fish alternatives across geographies and brands.

In Europe, under the Garden Gourmet brand, Nestlé will launch marine-style crispy fillet and marine-style crispy nuggets. Made with wheat and pea protein, the great-tasting and nutritious products are high in protein and low in saturated fat. They also come with a Nutri-score A in countries that use the Nutri-score front-of-pack labelling system. They will launch both online and in store in countries across Europe, including in Germany, Spain, Italy, Austria, Poland, the Czech Republic and Slovakia.

In Asia, Nestlé has already launched crispy fish-free fingers for both retail and out-of-home under the Harvest Gourmet brand in Malaysia and Singapore. Made from soy and wheat, the fish finger alternatives are a source of protein and fiber and come in a crispy coating that is infused with herbs like oregano and rosemary.

Massimo Zucchero, Global Category Lead for plant-based meals, Nestlé says: "People continue to seek out plant-based options for their favorite dishes. These new alternatives to fish are a great addition at mealtimes and can also be shared as an appetizer or small meal. They are tasty, nutritious and can also help to reduce overfishing and protect the biodiversity of our oceans."

The new launches complement Nestlé's Garden Gourmet Vuna, an alternative to tuna fish that has been available in Europe since 2020, as well as Nestlé's wide-ranging plant-based portfolio. Moreover, Nestlé is actively exploring cutting-edge technologies for animal-free products such as precision fermentation and cultured meat to further expand its offerings.

Nestlé remains committed to help people achieve balanced and sustainable diets. Recently the company announced a sales target for more nutritious foods, including efforts to innovate more products made with plant-based ingredients.

Find related images on Flickr

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order food & beverage coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. But in order to comply with your preferences, we'll have to use just one tiny cookie so that you're not asked to make this choice again.