Kellogg Snapshot: company sees broad growth as supply chain issues subside, though areas including Frozen Foods still suffer disruptions; CEO highlights the value of shelf space and innovations, says the 'true promise of one-to-one marketing' is 'upon us'

Sample article from our Food & Beverage

LOS ANGELES , May 9, 2023 () –

Overall Results:

  • Kellogg reports fourth consecutive quarter of double-digit organic net sales growth

  • Kellogg continues to deliver broad-based growth across each of its four regions and across each of its four major category groups

  • Announcement of new company names has been well received by stakeholders

 

North America:

  • Recorded organic net sales growth of 14% with price mix accelerating for a fourth consecutive quarter
  • Company continues to implement revenue growth management actions in order to catch up with input cost inflation
  • Operating profit up 21% year-over-year
    • Results driven by revenue growth management, along with productivity and diminishing bottlenecks and shortages
  • Snacks grew 15% in the quarter
    • Pringles well outpaced the US salty snacks categories with double-digit growth
      • Led by multi-packs and core four flavors
    • Crackers saw double-digit consumption growth by Club and Townhouse brands
  • In portable wholesome snacks, company's decision to discontinue various Kashi bars and prioritization of capacity-constrained Pop-Tarts SKUs masked continued momentum in Rice Krispies Treats, and a resurgent Special K bars business
  • Frozen Foods saw supply disruptions both in Eggo frozen breakfast business and Morningstar Farms plant-based foods business
    • Company is confident in its ability to improve frozen performance as the year progresses
  • US Cereal category grew at a double-digit rate
    • Resumed commercial activity produced share gains across the portfolio, led by Rice Krispies, Special K, Raisin Bran and Frosted Flakes
  • US away-from-home business gained several points of share across each major channel of convenience stores, food service and schools
    • Canada consumption growth up roughly 6 points of share year-over-year due to restoration of inventory

 

EMEA:

  • Region posted third consecutive quarter of organic net sales growth of at least 20%
    • This growth was broad-based across all major sub-regions, and led by its biggest brand, Pringles 
  • Pringles saw notable growth and share gains in markets like Australia, Korea, Japan and Thailand 
  • EMEA Cereal and Noodles also sustained strong momentum
    • Company continues to expand its Noodles business outside of Nigeria

 

Latin America:

  • Delivered double-digit organic net sales growth
    • Growth was led by Mexico, with notable strong growth in Brazil and Central America and Caribbean sub-region
  • Snacks business continued to deliver double-digit organic net sales growth
    • Salty snacks sustained double-digit growth in Mexico and Brazil market, led by Pringles
    • Cereal also recorded double-digit organic net sales growth

 

Europe:

  • Continued to post strong 8% organic net sales growth across salty snacks, wholesome snacks and cereal
  • Portable wholesome snacks saw double-digit consumption growth overall
    • Category gained 2 full share points in the UK, led by Rice Krispies Squares

 

Kellanova:

  • Soon-to-be Kellanova businesses will be a higher growth company with 80% of sales coming from snacks and emerging markets

 

WK Kellogg Co.:

  • Soon-to-be WK Kellogg Co. businesses continue to show recovery in net sales, consumption and share amid high input cost inflation

    • Growth supported with sustained innovation and improving supply

    • In Q3, company plans to test run WK Kellogg on its own in areas including procurement, manufacturing, invoicing, financials

    • Employee sentiment and engagement remain "very high"

  • WK Kellogg Co. will benefit from focus and resource prioritization

 

Looking Forward:

  • Company is deploying technologies such as artificial intelligence and machine learning

  • Supply constraints, bottleneck shortages are improving "almost everywhere," becoming "much more normalized" compared to last year

  • Kellogg's social and environmental program, the Better Days Promise, continues to be a strategic priority

  • CEO Steven Cahillane says:

    • "The bar of innovation has been raised... there is no question that innovations have to be better, they have to be performing right out-of-the-gate."

    • "Shelf space is more valuable than it's ever been, today, in my years in the business."

    • "The whole world of marketing has changed like it never has before. The true promise of one-to-one marketing that we've been talking about for so many years is upon us with data and analytics, more sophisticated than they've ever been, first-party data, more robust and more available than it's ever been to really target consumers in a way that marketers have dreamed up for years."

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Dan Rivard
Dan Rivard
- VP Market Development -

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