BRIDGEWATER, New Jersey
,
July 19, 2023
(press release)
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Key Highlight: * Nearly 40% of US shoppers believe that the breakfast category is too processed. Original Press Release:
- APPLEGATE NATURALS™ Frittata Bites are 100% natural[*], high in protein and are the first and only Certified Humane® frozen frittata bites on the market
Nearly 40% of US shoppers believe that the breakfast category is too processed[1], so Applegate — a company that has focused on 100% natural products with real ingredients for over three decades — saw room to expand its expertise into a new category: handheld, frozen breakfast. Available in two varieties — APPLEGATE NATURALS™ Egg, Uncured Bacon Frittata Bites and APPLEGATE NATURALS™ Egg, Chicken Sausage, Red Pepper, Onion, and Spinach Frittata Bites —APPLEGATE NATURALS™ Frittata Bites are made with Applegate humanely raised meat, Certified Humane® eggs, and 100% natural, non-GMO ingredients. Each serving of two frittata bites provides 13-19g of protein and contains 0-1g of sugar and are ready-to-heat-and-eat within three minutes. “What goes better with bacon and breakfast sausage than eggs? As we looked at the egg bite category, we noticed a 100% natural egg bite didn’t exist that met our high standards, so we set out to create it ourselves,” said Joseph O’Connor, President of Applegate. “As a longtime leader within the natural and organic meat category, we’ve led food movements including organic and meat raised without antibiotics. We’re looking to do it again by offering the first and only frozen handheld egg bites where the eggs and meat are Certified Humane®, providing our fans with a convenient, tasty breakfast option that also fulfills their desire for natural ingredients, clean protein and Applegate humanely raised meat.” “APPLEGATE NATURALS™ Frittata Bites are a solution for people who are committed to living a better lifestyle and who want breakfast options made with quality ingredients,” said Lauren Manaker MS, RDN, LD, Registered Dietitian and Applegate spokesperson. “Having a convenient breakfast option made with natural ingredients is a solution that breakfast skippers or those who grab unhealthy breakfast options are seeking, and these new Frittata Bites fit the bill. By starting your day with eggs you give your body a boost of high-quality protein[2]. These Frittata Bites check all of these boxes, and more, so you can feel good about reaching for the “easy” breakfast option during your busy mornings.” APPLEGATE NATURALS™ Frittata Bites are available now with an MSRP of
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Founded in 1987,
Natural can mean many things, but to Applegate natural means our food is: * From animals Applegate humanely raised without antibiotics, added hormones or growth promotants * From animals fed a vegetarian or pasture-centered diet (our beef is 100 percent grass-fed) * Free of added chemical nitrites, nitrates or phosphates * Free of artificial ingredients or preservatives Applegate became a stand-alone subsidiary of
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Footnotes: [1] Mintel – Frozen Breakfast – US – 2022 [2] https://ask.usda.gov/s/article/What-is-the-cholesterol-content-of-eggs#:~:text=The%20egg%20is%20a%20good,iron%2C%20zinc% 2C%20and%20phosphorus [*] Minimally processed. No artificial ingredients. Source:
[Category: Paper/Forest Products, Food,
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