Heinz to sell a limited number of Ketchup and Seemingly Ranch bottles after singer Taylor Swift 's appearance at the NFL's Kansas City Chiefs game went viral on social media; Swift was seen eating a plate of chicken strips with the two condiments

Sample article from our Food & Beverage

September 28, 2023 (press release) –

Heinz announced that it will sell a limited number of Ketchup and Seemingly Ranch bottles after Taylor Swift 's appearance at Sunday's Kansas City Chiefs game went viral on social media.

The pop star was seen enjoying a plate of chicken strips with the two condiments, which has caused a significant impact on the food industry after her previous appearance helped increase sales of Travis Kelce jerseys.

"It's a new Era for Heinz. Introducing Ketchup and Seemingly Ranch . Limited-edition bottles coming soon," the condiment company wrote on Instagram.

During the Chiefs' game against the Chicago Bears , Taylor Swift was spotted in a suite with Kelce's family, catching the attention of fans and sports commentators. Her presence has fueled rumors about her alleged romantic involvement with the star tight end.

A fan posted a photo of Taylor Swift eating chicken with ketchup and possibly ranch during the game.

" Taylor Swift was eating a piece of chicken with ketchup and seemingly ranch," fan account @tswifterastour shared a photo of Swift sitting at a table with some food.

The post gained popularity due to speculations about the white substance being Ranch. Heinz joined in on Wednesday.

"In honor of #Traylor, Heinz (Arrowhead Stadium's supplier of both Ketchup AND Ranch ) is creating and releasing 100 (13+87 because Taylor + Travis = 100 😉) bottles ofLimited-Edition 'Ketchup and Seemingly Ranch' sauce," a spokesperson confirmed, in an email to TODAY.com.

Several organizations tried to profit from the ranch dressing craze, including Hidden Valley Ranch , who tweeted a picture of their dressing bottle with a red label and the words "Tay + Trav" and the message "new product just dropped."

The Empire State Building in New York City joined the fun by lighting up in red and white on Tuesday night. A post on X, formerly known as Twitter, showed the building with the caption "ketchup and seemingly ranch."

Heinz will provide more information on how fans can obtain the sauce in the near future.

More Swiftie news: Fan-made seemingly ranch memes go viral

This article originally appeared on USA TODAY : Heinz announces new product after Taylor Swift condiment choice goes viral at Chiefs game

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Chelsey Quick
Chelsey Quick
- VP Client Success -

We offer built-to-order food & beverage coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.