Beam Suntory announces plans to launch Beam Suntory France in January 2024; BSF will establish the company’s own route-to-market strategy in France, with a team across sales, marketing and corporate functions supporting the in-market commercial business

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PARIS , September 27, 2023 (press release) –

Beam Suntory France launches with a new office and leadership in January 2024 to reinforce company’s commitment to key European market 

Paris, France (27 September 2023) – Beam Suntory, a world leader in premium spirits with an iconic portfolio of brands including Jim Beam®, Maker’s Mark®, Yamazaki®, Roku™, Bowmore® and Courvoisier®, today announced its plans to launch Beam Suntory France in January 2024, which establishes the company’s own route-to-market strategy in France, with a team across sales, marketing and corporate functions supporting the in-market commercial business.  

Beam Suntory France will be led by Anne Miller, who joined as General Manager France in February 2023. Miller brings deep commercial and leadership experience, having spent 12 years at various leading FMCG companies in France, including Danone, Orangina Schweppes1 and Mars, before joining the luxury sector in 2016 at Hermès, where she was responsible for managing domestic and travel retail markets. 

Anne Miller, General Manager, Beam Suntory France, commented: “Beam Suntory continues to accelerate its premiumization strategy, which includes building its premium and prestige portfolio in key global cities like Paris. France is already an important market for Beam Suntory given its position as a leading global center of luxury and the largest whisky market in Europe. Establishing our own business in France will enable us to improve connectivity with our global brand and functional teams to accelerate growth and bring additional value to our customers.”

The transition will take place as the company’s current distribution agreement with Campari is due to conclude at the end of 2023, following many years of highly successful partnership. 
“We share our sincere thanks to Campari for their partnership and dedication in building our portfolio in France over many years. They have been outstanding partners and their collaboration during this transition period has been greatly appreciated,” Miller added.

Yuri Grebenkin, President International, Beam Suntory, said: “The launch of Beam Suntory France represents a significant expansion of Beam Suntory’s footprint in Europe, and is an indication of our long-term confidence in the French market and the potential for our portfolio of premium brands. As Beam Suntory’s global footprint continues to mature and expand, we are excited about the future as we aim to become the World’s Most Admired Premium Spirits Company.”

To learn more about Beam Suntory, visit www.beamsuntory.com


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About Beam Suntory    
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.  

A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

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1Orangina Schweppes is now known as Suntory Beverage and Food France. 

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