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The NPD Group Inc. introduces Unified Marketing Measurement series; new initiative focuses on data-driven marketing optimization and understanding incremental ROAS

The NPD Group reveals Co-op advertising boosts sales by up to four times with halo effect; partners with Drinks for 2024 Liquor Trends Report to offer industry insights

NPD Group's New Product Pacesetters report highlights top CPG launches; company reinforces diversity and inclusion commitment with Pride month celebration

The NPD Group Inc.'s Circana Highlights Corporate Wellness, Gen Alpha's Impact on Beauty, and Private-Label Growth in European Retail

The NPD Group Inc.'s Circana Illuminates Future of Wine Sales, Accelerates Insights on U.S. Restaurant Spending Surge and China's Toy Market Potential

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