Target launches Casa Cantina pre-mixed, ready-to-drink Mexican cocktails, available in all stores, on; all three options--Classic Margarita, Strawberry Margarita, Pina Colada--made with ingredients like real strawberry puree, pineapple, coconut

Sample article from our Consumer packaged goods (CPG)

June 14, 2022 (press release) –

Guests love Target’s adult beverage assortment, and now there’s even more to celebrate. Raise a glass to Casa Cantina pre-mixed cocktails — a delicious new way to focus on fun, friends and festivities without traditional cocktail prep. It’s the latest in our curated mix of adult beverage brands, just in time for summer. 

“We know our guests are increasingly looking for convenient adult beverage offerings. That's why we're excited to introduce Casa Cantina, an assortment of ready-to-drink craft cocktails that delivers great taste and high quality at an incredible value,” says Rick Gomez, executive vice president and chief food and beverage officer, Target. “At Target, our approach is to help guests discover the joy of food during life’s everyday moments. Whether it's quality craft cocktails and protein for the grill or seasonal salad kits and freshly prepared deli sides, we’re proud to offer that only-at-Target combination of convenience, value and inspiration.”

A price and taste you’ll love 

When it comes to deliciousness and quality ingredients, Casa Cantina checks all the boxes. All three options — Classic Margarita, Strawberry Margarita and Piña Colada — are made with premium ingredients like real strawberry puree, pineapple and coconut. Plus, the entire assortment is vegan, gluten-free and doesn’t include artificial sweeteners or flavors. (No high fructose corn syrup here!) With most items under $10, you can’t beat the taste, quality or the value.   

It’s part of our strategy … 

… to give guests plenty of options so they can check everything off their list. Casa Cantina is the latest addition to Target Wine & Spirits Selects, our unique-to-Target collection of adult beverage brands — a key element of our expertly curated adult beverage assortment that also includes national brands, local craft options and a wide variety of Black-owned brands, too. (As part of our REACH commitment, we’ve more than quadrupled our assortment of Black-owned adult beverage brands over the last two years.) Want to mix things up? Look no further: We refresh our adult beverage selection regularly, giving you the best of the best and newness all year long. 

Better than ever one-stop shop 

Our assortment of wine, spirits and beer is an important part of our food and beverage selection. (Both our adult beverage business and market share have nearly doubled in the last five years.) Casa Cantina is one more way we continue to curate our adult beverage offerings to deliver even more of what guests are looking for this summer and beyond … an easy, delicious, affordable Target run that’s one and done. 

Beginning June 12, you can find Casa Cantina on and at all Target stores with a wine assortment. Adult beverage items, including Casa Cantina, are available through our industry-leading same-day pickup options — including Drive Up, Pick Up and Same-Day Delivery with Shipt — in select Target stores with an adult beverage assortment.  

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Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order consumer packaged goods (cpg) coverage for our clients. Contact us for a free consultation.

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