Sulwhasoo unveils Happy Holidays from Sulwhasoo collection of three seasonal sets; each comes with brand's First Care Activating Serum Limited Edition, Concentrated Ginseng Renewing Serum EX and Concentrated Ginseng Renewing Cream EX

Sample article from our Consumer packaged goods (CPG)

November 18, 2022 (press release) –

Global luxury skincare brand Sulwhasoo is launching its new "Happy Holidays from Sulwhasoo" collection, a limited edition for the holiday season featuring Sulwhasoo's signature color, amber, infused with silver accents to create a festive-looking package for the upcoming holiday season.

Sulwhasoo Holiday limited collection, Happy Holidays from Sulwhasoo

The 2022 Sulwhasoo Holiday Collection has a sparkling, silvery package perfect for the year-end holiday season, and the whole concept is inspired by what Sulwhasoo calls the "Sulwha (Snow Flower)," the First Care Activating Serum Limited Edition, and "holiday gifts." The box comes in a combination of luxurious amber and white with a silver strap to tie the box together. Overall, the design evokes images of a holiday party radiating warmth in the middle of the cold, snow-covered winter season. Guided by the theme, "Sulwhasoo will be with you for your meaningful moments," this holiday collection is filled with Sulwhasoo’s hopes and dreams, and it has been prepared with more care than ever.

The three promotional sets to be released as part of this holiday collection will each include full bottles of Sulwhasoo's best-selling moisturizing serum, the First Care Activating Serum Limited Edition, the Concentrated Ginseng Renewing Serum EX, and the Concentrated Ginseng Renewing Cream EX, to make sure the lucky recipient can appreciate just how much thought and care went into choosing and preparing the gift. In particular, the promotional set featuring the First Care Activating Serum Limited Edition comes with the new First Care Activating Serum Limited Edition (full bottle and a sample), an instant classic and best-seller that was launched in September with a completely new design, adding a special touch to the gift package. Meanwhile, the First Care Activating Serum Limited Edition Set also comes with the Concentrated Ginseng Renewing Cream EX, which features the powerful triple resilience-boosting efficacies of Ginsenomics™, and the Overnight Vitalizing Mask, a sleeping mask product that supplies moisture and nutrition during the night. Using the First Care Activating Serum, Concentrated Ginseng Renewing Cream EX, and Overnight Vitalizing Mask as part of your nighttime routine can deliver healthy skin glowing with its own natural radiance.

For customers purchasing this year's holiday collection online, Sulwhasoo is offering a "culture gift" prepared in collaboration with Sim Bo Geun from Mujagi, a ceramic dinnerware brand. Along with the holiday collection, the "culture gift" offering will add to the end-of-year party mood with scented candles made in petal shapes, wine glasses, and plates.

Happy Holidays from Sulwhasoo! The Sulwhasoo Holiday Collection, packaged in some bright and shiny silver colors, and oozing with holiday vibes, will go on sale with a pre-launch on Sulwhasoo's official brand store on Naver from October 26. Thereafter, the holiday collection will become available at Sulwhasoo stores at department stores nationwide, the Sulwhasoo Flagship Stores (Dosan and Bukchon), and via the online mall.

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Jason Irving
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