Reckitt highlights partnership in Amazon’s Climate Pledge, is on course to become carbon neutral by 2040; company is also collaborating with Amazon on customer experience, channel optimization, brand protection, advertising and supply chain issues

Sample article from our Consumer packaged goods (CPG)

June 2, 2022 (press release) –

We collaborate in many key areas. We work together on customer experience, channel optimisation, brand protection, advertising and supply chain issues. We co-plan growth strategies. And we continue to progress our Climate Pledge work.

Leading on climate change

Reusability, compaction and reduced air, water and packaging all impact our planet. And we’re committed to driving improvements across the board.

We were the first consumer packaged goods company to sign Amazon’s Climate Pledge. More than 200 companies and organisations have joined us, including businesses in 21 countries worldwide.

We’re now seeing real results. We’re on course to become carbon neutral by 2040 - 10 years ahead of the global deadline. Steps have already been taken to deliver on the Paris Agreement by 2030 with the aim of decarbonising sooner.

As well as our sustainability targets, our teams also meet with Amazon regularly to come together on innovation, brand and packaging to tackle challenges and scope out the latest market opportunities.

Harnessing our brand power

We’re collaborating with Amazon Advertising to test, identify and scale up best practices that expand the reach for Reckitt’s brands.

With the global roll-out of full-funnel advertising – focusing on the entire customer journey not just the sale – we’re able to do this in innovative and exciting new ways.

Using Amazon's business platform to maximise growth 

By teaming up with Amazon Business, Amazon’s B2B arm, we’re increasing our focus on serving business customers through its integrated website.

Protecting our brands

Brand protection is critical to every company. And we are no exception. Our global and regional e-commerce legal teams’ partner with the Amazon brand protection team to address the thousands of unauthorised sellers of our products and better protect our consumers and our brands.


You can find out more about how we’re collaborating with Amazon in our Annual Report.

You can find out more about our Sustainability Ambitions here.


* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order consumer packaged goods (cpg) coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. But in order to comply with your preferences, we'll have to use just one tiny cookie so that you're not asked to make this choice again.