Fifty percent of US West Coast consumers say they've purchased strawberries in the past 12 months, down 11% from year-ago period, survey says; during that time, 60% say they've purchased only conventional strawberries while 19% have bought only organic

Sample article from our Consumer packaged goods (CPG)

February 18, 2022 (press release) –

For the past six years, strawberries claimed the No. 3 fruit spot of The Packer’s annual Fresh Trends Data and Research study, just behind apples and bananas. But this year, the berries got a boost, claiming No. 2 fruit in the 2022 study, with just over 56% of those surveyed saying they have purchased fresh strawberries in the past twelve months.

That’s just slightly down (-1.9%) from the 2021 Fresh Trends data results.

Out of survey respondents located on the West Coast, 50% had purchased strawberries in the past 12 months, down 11% from 2021. And, of those, 60% stated they have purchased only conventional and 19% have only purchased organic strawberries over the past 12 months. 

California grows nearly 90% of all strawberries produced in the U.S., according to the California Strawberry Commission’s website, and accounts for 59.5% of all berry sales. According to its National Berry Report, strawberries of all packaged types produced in California are up approximately 2% from last season. 

Total acreage for 2022 reached 38,026 acres, according to the California Strawberry Commission’s Annual District report. California has not seen acreage like that since 2015. 

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order consumer packaged goods (cpg) coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. But in order to comply with your preferences, we'll have to use just one tiny cookie so that you're not asked to make this choice again.