Beiersdorf makes €2M immediate aid donation to German Red Cross and CARE Deutschland amid Russian invasion of Ukraine; company providing aid, support to its 57 Ukrainian employees, their families, offering various support to 320 employees in Russia

Sample article from our Consumer packaged goods (CPG)

March 7, 2022 (press release) –

It fills us all with tremendous sorrow and anguish to witness what is happening in Eastern Europe associated with the invasion of Ukraine by Russian forces.

At Beiersdorf, care always comes first and goes hand in hand with our commitment to foster peaceful togetherness across borders.

First and foremost, we are undertaking all efforts to support and protect our teams and their families as best as we can under the horrible circumstances. Our thoughts and hearts go out to all the affected people, especially to our 57 Ukrainian employees and their families.

Through cascading, we have so far been able to be in daily contact with each of them – presently they are all safe. Besides daily calls and financial support, for all employees staying in Ukraine, we are also providing psychological support. All border-crossing employees have been individually well taken care of thanks to the joint efforts made by colleagues in the Eastern Europe countries. Our local teams are personally welcoming them as they cross the border. Beiersdorf is providing them and their families with accommodation, access to private medical care, psychological support, financial assistance and legal advice.

We are deeply touched by the sympathy and solidarity shown by Beiersdorf employees around the world, especially in Europe. The willingness to help is overwhelming. This is Beiersdorf as it has always been: we demonstrate our togetherness as a “We”-Company especially in times of crisis. The €2 million immediate aid donation to our partners German Red Cross and CARE Deutschland e.V. was done in the name of the entire company and its people.

We also do not forget our colleagues in Russia. Beiersdorf Group employs 320 people there. The war was and is not the choice of Russian people. We understand the sadness, frustration, and anxiety that many of our Russian employees are suffering. Accordingly, we offer them various types of support.

We encourage and empower our teams to engage in volunteering, and it is already happening in a highly efficient manner in the countries bordering Ukraine. It is the collaboration between professional aid workers and our volunteers that made sure each border crossing by our employees (and sometimes their families) so far has been timely and properly taken care of.

Once again, our thoughts are with the people in the region and with all our employees and their families.

WE CARE FOR SOLIDARITY.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order consumer packaged goods (cpg) coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.