A comprehensive view of Millennials & Gen Z. This page highlights a small sample of our full coverage.
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Coca-Cola launches redesigned packs for its French fruit drink brand Tropico with aim to expand appeal to a Gen Z audience; redesign includes bespoke fruit illustrations as well as simplified and modernized Coco the Parrot mascot
Published: May 07, 2024 by Packaging News (UK)
Commentary: Latin America's consumer trends for 2024 driven by social and political stances, TikTok influence; brands should align with values of multicultural consumers, leverage viral content on TikTok, tailor products for certain ethnicities/cultures
Published: May 03, 2024 by Euromonitor International Ltd.
Commentary: Liver health emerges as fastest-growing positioning in Asia Pacific dietary supplements market, with 2020-2023 CAGR of 23.7%; young Asians interested in liver health amid trend of imbalanced dietary habits, occasional unhealthy indulgences
Published: May 02, 2024 by Euromonitor International Ltd.
Study finds 49% of consumers make daily, weekly or monthly purchases due to influencers, 30% trust influencers even more than they did six months ago; among Gen Z, 35% care most about authenticity, 47% care most about follower count: Sprout Social
Published: April 30, 2024 by Retail Dive
US consumers are finding more ways to eat their favorite snacks, as younger shoppers increasingly turn to quick service restaurants for a convenient option for in-between meal occasions, according to Circana's annual snack report
Published: April 29, 2024 by FoodNavigator.com

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