UPM Raflatac wants to be first label materials company to move beyond fossils by increasing use of certified papers and traceability of other biobased materials, reducing GHG emissions; RAFNXT+ helps customers reduce carbon footprint of their labels

Sample article from our Bioeconomy

May 24, 2023 (press release) –

UPM Raflatac’s ambition is to be the first label materials company beyond fossils. The company takes climate action by increasing the use of certified papers and the traceability of other biobased materials, by fostering a reduction of greenhouse gas emissions, and by developing innovative solutions that meet the needs of sustainably minded brands and companies.

UPM Raflatac’s RAFNXT+ product range is a prime example of the company’s determined efforts to provide products that help customers reduce the carbon footprint of their labels. In 2019, it became the world’s first label material verified by the Carbon Trust, a global climate change and sustainability consultancy. In 2022, Raflatac customers avoided and reduced label material carbon emissions by over 5,000 tons of CO2e (CO2 equivalent) simply by selecting RAFNXT+ labels instead of standard label materials. According to EPA's Greenhouse Gas Equivalencies Calculator, this equals over 1,100 gasoline-powered passenger vehicles driven for one year.

“As the latest IPCC report shows, the current pace and scale of climate action is insufficient. We all need to take climate action both today and in the future. RAFNXT+ is a readily available label material solution for brands and customers that want to take a step towards lower emissions today. We must increase momentum and make smart choices in packaging that deliver a low-carbon future,” says Satu Leppänen, Sustainability Manager at UPM Raflatac.

The RAFNXT+ product range has on average an 11% lower carbon footprint compared to standard label materials. Its superior carbon performance has been calculated using UPM Raflatac’s life cycle assessment (LCA) service known as Label Life by UPM Raflatac. LCA is an internationally accepted standardized method for analyzing the environmental impacts of products. The cradle-to-gate calculation of the RAFNXT+ carbon footprints has been verified by the Carbon Trust according to the PAS 2050 standard.

Through smarter use and choice of paper raw materials originating from sustainably managed forests, recycled materials, and other controlled sources, RAFNXT+ range also supports the capacity of forests to remove carbon dioxide from the atmosphere.

UPM Raflatac is determined to take concrete steps to reduce the greenhouse gas emissions of its operations and continue developing leading solutions for its customers. At the end of the day, sustainability is a joint effort. The company partners with multiple organizations and global experts that share its vision of a sustainable, low-carbon future beyond fossils.

UPM Raflatac
UPM Raflatac offers high-quality self-adhesive paper and film products including label materials, graphics solutions and removable self-adhesive products. We operate 12 factories and deliver our sustainable and innovative products through our global network of distribution terminals. We are one of UPM’s growth businesses and employ around 3,300 people. Our sales reached almost EUR 2 billion (USD 2,1 billion) in 2022. Find out how we are labeling a smarter future beyond fossils at www.upmraflatac.com.

Follow UPM Raflatac on Twitter | LinkedIn | Facebook | YouTube | Instagram

We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Fibres, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. As the industry leader in responsibility, we are committed to the UN Business Ambition for 1.5°C and the science-based targets to mitigate climate change. We employ 17,200 people worldwide and our annual sales are approximately EUR 11,7 billion. Our shares are listed on Nasdaq Helsinki Ltd. UPM Biofore – Beyond fossils. www.upm.com

Follow UPM on Twitter | LinkedIn | Facebook | YouTube | Instagram | #UPM #biofore #beyondfossils

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