Meri Baregamian, Former Bliss Products CEO, Appointed CEO of Give Back Beauty Indie & Talents Division

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LOS ANGELES , March 30, 2023 (press release) –

Meri Baregamian, CEO of Give Back Beauty Indie & Talents Division (Photo: Business Wire)

Give Back Beauty, among the fastest growing global beauty companies, announced the appointment of Meri Baregamian as the CEO of its Indie & Talents Division, a key business unit for the GBB Group in charge of the global management and development of the brand Florence by Mills, as well as of incubating new brands in joint venture with global talents, whose names are still confidential.

Ms. Baregamian has more than 20 years of beauty industry experience. Most recently she served as the CEO of Bliss Products for six years, yet had a wealth of prior management roles at Walgreens Boots Alliance, Soap & Glory, Boscia, Stila and Laura Mercier.

Corrado Brondi, founder and CEO of Give Back Beauty said, “GBB is very fortunate to welcome Meri in the group since the Indie & Talents division has very strong growth plans, both for Florence by Mills and for other brands that will come to light in the next years. We believe that Meri is a perfect fit as she shares not only our ambitions but also our values.”

Ms. Baregamian stated, “I'm very excited and proud to join the Give Back Beauty team. They had me at Give Back...the name of the company captures the core values, mission and ambition of the organization to build brands long-term while giving back to people and the planet. I look forward to working closely with the Give Back Beauty team to continue building great brands with a meaningful mission.”

About Give Back Beauty

Give Back Beauty is a privately owned global beauty group which operates in the development, manufacturing and distribution of fashion and talent driven beauty brands across fragrances, skincare, makeup, hair and body care. The name “Give Back Beauty” reflects the fact that sustainability and giving back to the people and the planet are integral parts of the Group business philosophy. The group is the exclusive worldwide partner, under license or other business models, of brands such as Tommy Hilfiger, Elie Saab, Chopard, Philipp Plein, Iceberg. The company also acts as incubator of celebrity driven brands, such as Florence by Mills, by Millie Bobby Brown, and acts as strategic partner distributor in certain key countries for other beauty brands such as Dolce & Gabbana, Olaplex, and Billie Eilish. Give Back Beauty sells its products in over 130 countries through the best retailers and also direct-to consumer. The group multiplied its revenues by 7 times over the past 3 years.

Florence by Mills, founded by Netflix star Millie Bobby Brown, is the fastest growing and most engaging global skincare and clean makeup brand for Gen Z. In 2022, Florence by Mills became the hottest beauty brand, according to the Cosmetify Index, and the most engaging beauty brand on social networks, according to Mintoiro, both in skincare and in makeup. Over the last year, Florence by Mills has experienced sell out growth in excess of 40% across channels, both brick & mortar and DTC.


Give Back Beauty
Ilaria Zegarelli,

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