July 8, 2024
(press release)
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LABO-H, a brand offering scalp care solutions based on Amorepacific's skincare expertise, is launching a collaboration product with Sanrio Characters. In this edition, LABO-H's scalp-strengthening shampoo features Kuromi, the capsule treatment showcases My Melody, the hairline ampoule displays Pompompurin and the ampoule tonic is adorned with Cinnamoroll. All are in adorable and captivating packaging designed to evoke a desire for collection. The limited-edition goods include a clear Kuromi pouch with the scalp-strengthening shampoo set and a Pompompurin mirror keyring with the hairline ampoule set. During July, Olive Young online customers who purchase over 40,000 KRW of LABO-H Sanrio Characters collaboration products will receive an exclusive cooler bag. The engagement with the Millennials and Gen Z is further amplified through the fake outdoor advertising (FOOH) videos of Kuromi, My Melody, Pompompurin, and Cinnamoroll at Olive Young’s Myeongdong store. LABO-H’s best-selling scalp-strengthening shampoo, known as "Olive Young's No. 1 shampoo for two consecutive years," is a prominent product in scalp care. Its patented ScalpBarrier218™ ingredient strengthens the scalp barrier, promoting the scalp's inherent health. Recently, as “Skinification,” the concept of treating the scalp like skin, gains popularity, LABO-H’s scalp skincare routine products have topped the Olive Young hair care category rankings, underscoring their relevance. A LABO-H representative stated, "Through our collaboration with Sanrio Characters, we have created an opportunity to broaden interest and awareness in neglected scalp skincare. We will continue to develop new content to make scalp skincare roles easy and enjoyable to understand." The LABO-H and Sanrio Characters collaboration products will be exclusively available at Olive Young's online and offline stores starting July 1.
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