CHICAGO
,
March 2, 2022
(press release)
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Pickup Trucks Are the No. 1 Most Searched Vehicle on Cars.com Cars.com™ (NYSE: CARS), the car-shopping marketplace, today named the Ford Maverick pickup truck the Best of the Year winner for 2022 in its annual Best Of awards program. Pickup trucks are consistently the top-searched vehicle on Cars.com, with new Mavericks making up nearly 14% of new-truck searches.1 The Maverick is a shining example of Ford’s top-quality innovation for the pickup truck body style. “While many people believe the SUV is the most popular body style in the country, America’s vehicle truly is the pickup truck,” said Jenni Newman, Cars.com editor-in-chief. “Pickup trucks embody the American spirit — and for more than half of consumers, the word ‘American’ comes to mind when they think of the iconic style. With exceptional value, real capability and innovative accessorizing — all coming in with a base price of $20,000 — the Ford Maverick is a thoughtful, broadly appealing model. It has earned the highly-coveted top spot as Cars.com’s Best of the Year award winner.” Nationwide, 16% of active vehicle shoppers on Cars.com are considering a pickup truck for their next vehicle purchase, up 14% from 2021.1 More than a third of consumers (39%) identify as current truck owners, indicating Americans’ steadfast and often lifelong affection for the versatility, style and comfort of a pickup truck.2 Living the Pickup Truck Life Cars.com’s recent pickup truck consumer survey revealed some interesting themes about living the pickup truck life.2 Ford Maverick: Why It’s the Best of the Year 2022 Winner Award Methodology Cars.com experts chose the Best of the Year 2022 winner based on quality, innovation and value. Cars.com’s Best Of awards program includes six different categories: Best Value Car, Best Family Car, Best Luxury Car, Best Electric Vehicle, and the two highest honors, Best Pickup Truck and Best of the Year. To find out more about the Ford Maverick, why it’s named Cars.com’s Best of the Year 2022 and to see other 2022 award winners, visit Cars.com/awards. 1Cars.com internal data 2Cars.com Pickup Truck Survey, Feb. 17-19; 1,000 responses ABOUT CARS.COM INC. CARS is a leading automotive marketplace platform that provides a robust set of industry-specific digital solutions that connect car shoppers with sellers. Launched in 1998 with the flagship marketplace Cars.com and headquartered in Chicago, the Company empowers shoppers with the data, resources and digital tools needed to make informed buying decisions and seamlessly connect with automotive retailers. In a rapidly changing market, CARS enables dealerships and OEMs with innovative technical solutions and data-driven intelligence to better reach and influence ready-to-buy shoppers, increase inventory turn and gain market share. In addition to Cars.com, CARS brands include Dealer Inspire, a technology provider building solutions that future-proof dealerships with more efficient operations and connected digital experiences; FUEL, which gives dealers and OEMs the opportunity to harness the untapped power of digital video by leveraging Cars.com‘s pure audience of in-market car shoppers, DealerRater, a leading car dealer review and reputation management platform, automotive fintech platform CreditIQ, and Accu-Trade Group, a leading provider of vehicle acquisition technology and valuation data. The full suite of CARS properties includes Cars.com™, Dealer Inspire®, FUEL™, DealerRater®, CreditIQ™, Accu-Trade™, Auto.com™, PickupTrucks.com™ and NewCars.com®. For more information, visit www.Cars.com. ###
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