OXNARD, California
,
July 10, 2024
(press release)
–
Key Highlights: *
* Volume sales of organic avocados increased by 19% compared to 2023 * Organic shoppers spend 89% more on organic avocados than traditional shoppers spend on conventional avocados O
“Rising demand for organic produce1 continues to elevate the importance of a strong organic category for retailers across the nation,” said
Compared to 2023, the volume sales of organic avocados increased by 19%, outperforming the 7% rise of organic produce overall.1 As the demand for organic avocados grows,1 Mission continues to invest additional resources into organic programs, pursuing innovative ways to support and develop the category. Mission’s organic avocado supply is currently coming from
“Organic shoppers are extremely valuable to retail performance– organic shoppers spend 89% more on organic avocados than the traditional shopper spends on conventional avocados,”[2] added Berenbach. “Catering to the organic shopper requires strategic merchandising, and with Mission Produce’s marketplace intelligence and expert category management, we’re confident our partnership can support strong category performance.” Mission’s organic growers are certified by
Footnotes: [1] Circana, Total
[2] Numerator Insights, 12 months ending
[Category: Food,
Source:
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