Growers Edge announces partnership with Midwestern BioAg and The Nature Conservancy to introduce a sustainability-focused, warranty-backed, agronomic offer that aims to address a grower’s concerns when adopting regenerative practices

Sample article from our Agriculture Industry

JOHNSTON, Iowa , February 17, 2022 (press release) –

Growers Edge, a provider of data-driven financial technology (fintech) solutions for the agricultural industry, announced today a new partnership with Midwestern BioAg® and The Nature Conservancy to introduce a sustainability-focused, warranty-backed, agronomic offer.

“Bringing innovative, sustainability-focused agronomic solutions to growers is key in achieving optimum soil productivity and protecting natural resources for success in today’s volatile marketplace,” says Gaji Balakaneshan, Chief Operating Officer of Midwestern BioAg. “Our unique partnership delivers a crop plan that features Midwestern BioAg’s holistic soil health approach and benefits soils, water quality, and nutrient management.”

Growers Edge joined forces with Midwestern BioAg and The Nature Conservancy to design an offer that addresses a grower’s concerns when adopting regenerative practices. When growers follow the practices outlined in the Midwestern BioAg Sustainability Challenge, they receive a warranty-backed performance guarantee to help reduce the risk of adopting regenerative practices. The Nature Conservancy is contributing financial and technical support to the crop plan offerings, which include improved nutrient management and the establishment of cover crops.  

Collaborating with industry leaders to create innovative solutions that address the challenges farmers are facing is the best way to improve soil health and water quality in our agricultural system.

“Building the regenerative capacity of our cropland is more important now than ever before,” said Greg Fishbein, Director of Agriculture Finance at The Nature Conservancy. “Collaborating with industry leaders to create innovative solutions that address the challenges farmers are facing is the best way to improve soil health and water quality in our agricultural system.”

Growers Edge partners with agricultural input suppliers, retailers and other organizations across the U.S. to deliver grower-relevant financial technology solutions to meet the ag industry’s ever-changing demands. In 2021, the company announced its first sustainability-focused Crop Plan and deployed its new end-to-end embedded financing platform for the ag industry.

“Our partnership with Midwestern BioAg and The Nature Conservancy brings to market an innovative and high-performing data-driven sustainability offer,” said Todd Robran, Regional Sales Manager at Growers Edge. “We are excited to provide retailers and growers with solutions that build a more resilient future for agriculture and our world.”

Growers interested in participating in the Midwestern BioAg Sustainability Challenge can learn more at or by contacting their sales representative.

About Midwestern BioAg:
Founded in 1983, Midwestern BioAg provides both organic and conventional farms with solutions to improve crop yields, sustainably and profitably, through a comprehensive, soil-centric, whole-farm management system. The company’s focus on soil health leads to products and practices that engage soil microbes, enhance nutrient-use efficiency, build soil organic matter, and increase the long-term productivity and profitability of the farmland. Founded in 1983, Midwestern BioAg is headquartered in Blue Mounds, Wisconsin, with additional locations in Iowa, Illinois, Michigan, and Minnesota. Visit for more information.

About Growers Edge: Empowering Growers to Adapt and Thrive:
Growers Edge delivers grower income assurance through data-driven financial technology products, solutions, and tools for the agricultural sector. Empowering growers to adopt new technologies to increase profitability, Growers Edge solves the financial gaps of growers by changing how agricultural inputs and services are sold and financed, allowing them to capture more value and improve profits. Led by a proven team of agricultural and lending leaders, and backed by top agtech investors, the company is headquartered in Johnston, Iowa. To learn more, visit

The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world's toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at an unprecedented scale, providing food and water sustainably and helping make cities more sustainable. Working in 76 countries and territories: 37 by direct conservation impact and 39 through partners, we use a collaborative approach that engages local communities, governments, the private sector, and other partners. To learn more, visit or follow @nature_press on Twitter.

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