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Recent Articles

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Metaverse living among emerging beauty industry themes identified at Cosmoprof; L'Oreal director says understanding consumer interest is vital, Coty and Estee Lauder representatives agree metaverse's creativity, community are interesting angles for beauty

Perfect Corp. launches Top Gun: Maverick interactive AR movie experience in its YouCam Makeup app and photo editing app YouCam Perfect; features are powered by Perfect Corp.’s AI virtual eyewear try-on technology

Pizza Hut announces entry into the metaverse at the third annual ComplexLand, a free, virtual, curated shopping experience that looks to convert attendees to shoppers via new first-person exploration

Jimmy John's launches virtual store on on the platform Decentraland for a limited time; users can build custom sandwich and submit virtual creation for chance to become the first official Metasandwich, which will be served on Jimmy John’s real life menu

Pepsi expanding its partnership with soccer star Paul Pogba by working with Pizza Hut to create the augmented-reality-driven "Score with Pogba" mobile video game that can be accessed via QR codes on product packaging, points of sale and a microsite

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