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Recent Articles

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Simpson Strong-Tie at IBS 2023 in Las Vegas to preview augmented reality functionality for its Deck Planner Software design app; company's advances in builder technology come on heels of US$1.3M investment in Higharc homebuilding automation platform

Coalition of advocacy groups urges audit of Walmart's Universe of Play --a new metaverse experience on Roblox-- claiming Walmart is exposing children to deceptive marketing; groups say the 'advergame' blurs distinction between advertising, organic content

Pedigree launches Fosterverse program to support adoptable dogs in real life through virtual fostering in the Metaverse; brand also to match up to US$100,000 in donations to support PEDIGREE Foundation

Nestle Purina Petcare implements Blue Yonder’s category management solution and 3DVRS’ 3D virtual reality tech to provide retailers with planograms to optimize shelf displays remotely; move reduces environmental impact by taking place in metaverse

Toshiba America Business Solutions signs annual subscription agreement with XMReality to improve service resolution times while reducing travel; XMReality Remote Guidance is AR-enabled knowledge sharing tool that allows virtual communication

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