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Spectra produces curved rectangular packs for Ashleigh and Burwood's range of Lamp Fragrances; the bottles feature engraving of brand identity on one side, fill-level indicators on opposite side, 35% Prevented Ocean Plastic rPET, a child-resistant closure

Coca-Cola Nigeria adopts lighter design for bottles of Eva Water; new bottle significantly lowers amount of plastic used, also reduces demand for virgin plastic

Unilever redesigns Hellmann’s squeeze bottle for its plant-based mayo to reduce food waste, keep bottles in the recycling process; bottle features ‘easy out’ technology--an edible, vegan coating on inside--to help product glide out without sticking

Packaging Design Wrap-Up: Artist uses packaging to evoke charming sentiments for the ocean; squeeze tube’s graphics reveal different consumption options for yogurt depending on temperature; social media prompts Grillo’s Pickles to update packaging

In-person sensory shopping often involves consumers touching packaging and feeling like the object is theirs; this ‘psychological ownership’ concept leads to ‘endowment effect,’ in which customers are willing to pay more, says expert at Luxe Pack

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