A comprehensive view of Millennials & Gen Z. This page highlights a small sample of our full coverage.
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Recent Articles

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Younger consumers show preference for alternative fragrance formats like body sprays, while eroding gender barriers open doors for brands to innovate, attract diverse users; pandemic impacts on work, home have influenced format choices, home fragrances

Euromonitor's 2023 survey reveals fragrance usage preferences, with 44% of global consumers using scents daily, and highest usage in Latin America, Middle East/Africa; millennials favor niche fragrances, and Gen Z prefers designer brands

Beacon Securities initiates Pet Valu with buy rating and C$42.50 target, noting pets are increasingly being treated like family, especially by millennials in North America who make up 33% pet-owning population despite being only 20% of total population

Commentary: Millennials having fewer kids could crimp US economic growth by one to two percentage points per year, contributing to workforce shortages; over several decades, that's the equivalent of slashing US growth rate by a third

SadieB announces first nationwide retail partnership with Target, entering with four hair-care collections--The Go-Getter, The Adventurer, The Athlete, and The Creator; the first hair-care brand to enter Target stores targeting Gen Z girls specifically

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