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Morningstar assigns Amazon with US$150 fair value estimate, 60% above recent trades, sees long-term growth driven by e-commerce, AWS, advertising; however, near term clouded by currency headwinds, high inflation, rising energy costs, deceleration in AWS

Estee Lauder's marketers turning to TikTok as its reach on Instagram slows across EMEA from limited reach of its desired audience; division noted success of brand's global TikTok account, TikTok's growth during COVID, payoff of focusing harder on casting

Frito-Lay and PepsiCo Beverages team for a 'Share More Joy' campaign that includes a 60-second 'Melt' spot that blends animation and real-life footage to show a snowman sneak into a home to steal party snacks and beverages for his friends

Arla Foods' Swedish division to stop using climate compensation for its products; decision comes after Swedish Consumer Ombudsman filed lawsuit against Arla on charges of misleading marketing for claiming that its organic milk has net zero climate impact

P&G's Tampax faces boycott, accused of sexualizing women after posting controversial tweet; Twitter users express outrage, with some claims that Tampax is 'anthropomorphising a tampon'

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