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Scientific Games partners with marketing attribution and analytics platform AppsFlyer to integrate data from all social media, search engines, other mobile and web apps to help optimize lottery digital ad campaigns, new player acquisition
Published: March 13, 2024 by Scientific Games
K-C tackles hidden ad-tech fees, low media quality by in-housing ad-tech contracts, gaining more control over data, optimizing budget and reducing cost per thousand impressions by 47%; company plans to in-house ad server, dynamic content optimization next
Published: January 16, 2024 by ADWEEK
SES-imagotag and Criteo build strategic partnership to unlock cutting-edge retail media opportunity with Vusion Engage, which is an AI-powered digital screen technology that delivers personalized, interactive, immersive experiences to shoppers
Published: November 17, 2023 by SES-imagotag
Instacart partners with ad tech firm The Trade Desk to boost ad options for CPG brands; pilot partners include Beam Suntory and GroupM, who look to use Trade Desk to broaden their reach beyond Instacart's platform with omnichannel media buys
Published: October 19, 2023 by Supermarket News
Giant Eagle’s Leap Media Group partners with ad platform Chicory to drive growth for CPGs; Chicory's Contextual Recipe Targeting technology transforms recipe content into advertising opportunities without relying on cookies or other digital identifiers
Published: October 19, 2023 by Supermarket News

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