A comprehensive view of Social Media / Social Commerce. This page highlights a small sample of our full coverage.
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Recent Articles

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Packaging Design Wrap-Up: Hack for difficult-to-open plastic packaging goes viral on TikTok; Fireball whisky comes in champagne-inspired packaging; homeowner turns cat litter containers into planter boxes

US fragrance usage rises slightly in 2023 from 2022, led by significant increase among Gen Z; fragrance sales revenue grew 13% from January to August 2023, with TikTok rising to the second most influential social platform on fragrance purchases: Circana

Bissell partners with TikToker Barbara 'Brunch with Babs' Costello to promote new Little Green HydroSteam Pet cleaner; portable deep cleaner has built-in flow-through heater and temperature sensor to produce steam using water and Bissell cleaning solution

TikTok is reportedly launching holiday discounts on its new online marketplace up to 50% to compete with Amazon, Walmart on Black Friday, per Bloomberg; news comes as Deloitte predicts holiday retail sales to increase between 3.5% to 4.6% this year

Euromonitor: Asia Pacific dietary products industry poised for growth with focus on aging population; key prospects include filial-duty gifting, influence of social media on purchase decisions, targeting menopause symptoms, personalization for enjoyment

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