A comprehensive view of Non-Fungible Tokens (NFT). This page highlights a small sample of our full coverage.
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Recent Articles

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Adidas partners with move-and-earn app Stepn to introduce limited-edition NFT sneaker collection, which includes 1,000 digital items; collection will be first of multiple co-branded activities during a one-year partnership that will also include wearables

Starbucks confirms that Odyssey--its NFT-backed metaverse program--will be shuttered on March 31 after 15 months in beta mode

Walmart expands NFT-based Pudgy Toys collection to 3,100 stores; each toy includes a QR code for access to the Pudgy World digital platform

GameStop to close its NFT marketplace after just 18 months of operation, citing ongoing regulatory uncertainty in the cryptocurrency space

Euromonitor: Changing consumer preferences, e-commerce boom spur businesses to rethink loyalty strategies; emotionally driven, tailor-made experiences, and digital innovations such as NFTs and blockchain are becoming crucial in loyalty schemes

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