A comprehensive view of Non-Fungible Tokens (NFT). This page highlights a small sample of our full coverage.
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Recent Articles

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NYX Professional Makeup debuts GORJS, a global decentralized autonomous organization aiming to partner with 3D creators, promote diverse growth and beauty innovation in the metaverse; brand will support launch of the artists' NFT drops within GORJS

Bill Gates dismisses crypto, NFTs as speculative instruments that rely on 'greater-fool theory' amid market plunge that's seen bitcoin fall 50% year-to-date; theory stipulates one can still make money off an asset as long as others are willing to pay more

Givenchy Parfums creates NFT for Pride Month with London gallery owner Amar Singh and the Rewind artist collective; sales of the digital artwork will benefit Le MAG Jeunes association for LGBTQIA+ youth

Byredo partners with Nike-owned digital fashion startup RTFKT for launch on Web3; upcoming release comprises wearable auras, which are customized digital and physical scents packaged in bottles with NFC tags that connect to NFTs

Clinique announces first makeup NFT campaign in partnership with Daz 3D, creators of inclusive 'non-fungible people' collections; brand teams with diverse group of global makeup artists and creators to design the NFTs with inclusive representation

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