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Lays Dungeons And Dragons packaging design by PepsiCo Design and Innovation wins Silver A' Design Award; packaging showcases 'The Potato,’ a character from the ‘Dungeons And Dragons’ movie, tying in the Lays brand with the film's narrative

McDonald’s launches new line of collector cups that feature designs inspired by beloved products from 1990s and early 2000s, including Jurassic Park, Shrek, Beanie Babies and Hot Wheels

Packaging Design Wrap-Up: Vinyl album packaging doubles as DIY synthesizer; Heinz condiment bottles cosplay as Deadpool and Wolverine; billboard mimics peelable packaging for Babybel cheese to drive brand visibility

Packaging Design Wrap-Up: Suggestive popcorn bucket revealed for 'Deadpool & Wolverine' film; Hellmann's reinforces brand power with campaign showing imitation mayo jars from rivals; Heineken turns glass packaging waste into homeware and wearable items

Swizzels collaborates with Universal Products & Experiences to redesign packaging for its Minions-themed Squashies, drawing inspiration from ‘Despicable Me 4’ film; packaging now features three different Minion character designs

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