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Recent Articles

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Pinnacle Packaging president says industry is ‘jumping on the QR code bandwagon, especially because of COVID’; QR codes are ‘a marketing team’s hottest asset’ and give buyers a ’10 times’ experience

Corona Canada piloting low-carbon cans manufactured by Ball using aluminum from Rio Tinto and leveraging ELYSIS technology; the cans are available in Ontario, include a QR code to inspire consumers to learn more about the cans’ low carbon footprint

Irish Distillers’ Jameson 18 Years whiskey unveils new, lightweight and fully recyclable box with foil accents; new packaging will feature a scannable QR code that will direct fans to a virtual guided tasting hosted by Master Distiller Kevin O’Gorman

ExxonMobil launches Mobil Super lubricant for passenger vehicles in a new ergonomic pack design with refreshed label; bottles also include new QR-code-based anti-counterfeit feature for consumers to verify authenticity of the products

Sonoco participates in HolyGrail 2.0 recycling trial in Copenhagen, Denmark, which showed that digital watermarking yields accurate container sortation results; during the trial, 96% of Sonoco’s rigid paper containers were correctly detected and ejected

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