A comprehensive view of Customer Loyalty / Rewards Programs. This page highlights a small sample of our full coverage.
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Recent Articles

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Shopify Inc. highlights customer loyalty and seamless migration strategies; hosts on-demand webinar and expert roundtable on Shopify Plus migration.

Study finds 49% of US consumers will download a brand's app to receive loyalty promotions, exclusive deals; 56% find it extremely important to interact with humans during product returns, refunds; 60% note extreme fear when it comes to data breaches: EY

General Motors Co. launches Preferred Pricing Program, offering exclusive discounts to partner company employees; program aims to drive sales, reinforce brand loyalty.

Pepsi Dig In's Restaurant Royalty program returns for third year, partnering with Pinky Cole Hayes to recognize top Black-owned restaurants; nominations due by June 30 for a chance to win food-centric prizes

McDonald’s spinoff beverage concept CosMc’s launches CosMc’s Club, its new loyalty program; a US$2 CosMc’s Club reward is achieved for every 400 points earned, and US$1 spent equals 10 points

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