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Recent Articles

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Hydration brand Liquid I.V. launches new packaging that features brand’s updated two-toned hexagon logo, a bold typeface, vibrant color palette, custom in-motion photography of real fruit, plus science-verified claims and a breakdown of key nutrients

Troon Vineyard & Farm introducing QR code links on each wine bottle, providing consumers with nutritional information, ingredients and environmental aspects of packaging; goal is to encourage transparency, empower consumers to make informed choices

Maker of Rowdy energy drinks faces class action lawsuit alleging it wrongly promotes its products as preservative-free when they contain citric acid and/or ascorbic acid; suit claims packaging, labeling, advertising were used to omit drink's contents

Albertsons adds nutritional insight tool to its Sincerely Health app to encourage healthy eating; tool evaluates a customer's groceries purchases to see if they are meeting USDA MyPlate's daily serving recommendations

Co-founders of PerfectTed, a Matcha green tea energy drink showcased on Dragons' Den, will speak at London Packaging Week in September, noting the packaging evolved through consumer feedback to highlight drink’s green tea association and no added sugar

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