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Recent Articles

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Heinz announces plans to unify its global creative strategy under one brand platform for the first time in its over 150-year history, supported by parent Kraft Heinz’s largest paid media investment to date

Businesses need to optimize delivery times to improve customer satisfaction, brand image and trust, according to experts; move requires right delivery service, minimizing cart abandonment, flexible pick-up and collection and customs clearance support

Cabinets To Go is offering to buy LL Flooring Holdings for about US$166M; formerly Lumber Liquidators, LL Flooring has struggled to establish its new brand name and faces other operational challenges and remodeling market headwinds

Albertsons announces it will rebrand its Signature Farms, Signature Care and Signature Cafe products under one master brand: Signature Select; new creative campaign, logo and packaging will be launched in connection with the rebranding

L'Oreal Paris names 'The Woman King' actress Thuso Mbedu as its new brand ambassador and spokesperson in Sub-Saharan Africa

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