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Recent Articles

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Reckitt launches SIOC packaging for online fulfillment of new Vanish Multipower Tabs; pack exterior showcases the distinctive Vanish pink while the interior reveals full color plus messaging, illustrations to engage the user and convey how to use the tabs

North American-based 3PL Radiant Logistics rebrands US brokerage platform Radiant Clipper to Radiant Road & Rail Services; rebrand to help build out bi-modal offerings of intermodal and truck brokerage services, such as temperature controlled and dry

UK-based Rogue relaunches brand identity for its breakfast range; on front of pack, the brand has incorporated monkeys, elephants and flamingos that interact with unique features of product flavors

Paco Rabanne names actress Elle Fanning as brand ambassador for its new feminine fragrance, FAME, available July 1; eau de parfum blends jasmine, succulent mango and incense, uses ingredients that are 90% of natural origin

Toppan develops hologram that displays text, images in response to strong light, allowing consumers to verify product's authenticity with flashlight on cell phone; tech targets pharma, cosmetics, luxury goods, machinery, parts, licensed goods, tickets

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