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Recent Articles

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Toppan's NFC tags, cloud-based ID authentication adopted by Medicom Toy, Hakuhodo Product's to combat counterfeits of collectible figures; users can verify authenticity of products by holding smartphones over embedded NFC tags

Walmart launches two immersive experiences in Roblox including Walmart Land, which is focused on fashion, style, beauty and entertainment items, as well as Universe of Play, which is focused on toys; experiences will feature events, games, rewards, more

Target signs exclusive multi-year distribution agreement with toy brand FAO Schwarz; over 120 items will be sold across all categories, with prices ranging from US$9.99 to US$149.99, including 50 toys costing less than US$20

Hasbro's plastic-free initiative has left some collectors upset because the elimination of a film window hides the figurines and toys that are inside; being able to see goods is a huge motivating factor in purchase decisions

Chinese regulator stipulates that businesses shall not sell blind boxes to juveniles under 8 years old, as part of broader efforts to regulate the billion-dollar industry; a blind box is a popular way of packaging toys, other items to keep contents hidden

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