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Recent Articles

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Revenue at Nike grows 2% year-over-year in Q1, with digital up 2%, Nike Direct up 6%, wholesale flat to last year, inventory load down 10%; by category, footwear grows 4%, equipment up 9%, while apparel falls 1%

Circana expects US footwear sales to fall in holiday season after 3% drop in sales revenue from January to August 2023; dollar and unit sales in 2024 expected to flatten as average prices also level off, and success will be measured by market share gains

Jefferies downgrades Nike to hold from buy and cuts target to US$100 from US$140, citing pressure on wholesale channel and macroeconomic challenges in China; consumer survey results suggest reduced spending in US, particularly in apparel and footwear

Luxury sneaker brand Athletic Propulsion Labs partners with AI-powered fitting platform True Fit to boost e-commerce performance; so far, APL says True Fit's personalized recommendations have seen company grow its revenue by 2%, reduce its returns by 15%

Lenkki begins manufacturing shoe soles from discarded Nokian winter tires, replacing oil-based materials with one-third recycled raw material from Finnish Tyre Recycling; shoe soles to be featured at the Lineapelle trade fair in Milan

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