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Recent Articles

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Tesco tells suppliers in-store media will be ‘bigger than TV’ by end of 2025; company to add 6,000 digital advertising screens in stores by end of this year, will also roll out new handheld scanners that will target shoppers with personalized ads
Published: May 15, 2024 by Grocer (UK)
Instacart partners with NBCUniversal to bring product ads to its streaming service Peacock; launching in Q2, new service will enable advertisers to reach customers through NBCUniversal’s online platform, leveraging ad exposure and purchase data
Published: May 06, 2024 by Supermarket News
Amazon more than triples Q1 profit year-over-year to US$10.43B, driven by AI and cloud services; AWS up 17% to US$25B, accounting for 62% of company's total operating revenue, while ad sector outperforms both retail division and AWS in terms of growth
Published: May 01, 2024 by CE Noticias Financieras 
Best Buy partners with technology news site CNET to combine ad inventory, allowing advertisers to buy across Best Buy Ads’ retail media network and alongside CNET’s editorial content to measure whether ads seen on either platform drove sales
Published: April 25, 2024 by Talking Biz News
Walmart to launch Walmart Luminate Insights Activation, which combines Walmart Luminate's insights with Walmart Connect’s closed-loop, omnichannel retail media solutions; service enables suppliers to identify trends within categories
Published: April 17, 2024 by Supermarket News

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