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Toys R Us South Africa sees 30% growth in Barbie doll sales since pre-screening and launch of Barbie The Movie; marketing manager says toy market has seen increased growth in the past two years, driven by a new audience of nostalgia-driven ‘Kidults'
Published: July 27, 2023 by Bizcommunity
Searches for Barbie on Asda.com have surged more than 260% week-over-week ahead of Barbie movie release; Google searches have also risen for 'pink birthday cake' and 'barbie cake ideas' as interest rises in Barbie-themed celebrations 
Published: July 20, 2023 by Asda Stores Ltd.

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