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Recent Articles

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Two Sides' Love Paper campaign reached milestone in 2023 with over 2,000 advertisements in national newspapers, magazines; initiative reaches over 240 million consumers, communicating sustainable narrative of magazines, newspapers, paper-based products

Alliance for Audited Media survey finds that publishers plan to focus on digital subscriptions, advertising solutions in 2024; 60% of publishers saw an increase in digital subscriptions in 2023, 31% developed new products to offer advertisers

Globe and Mail and Canadian Press say TC Transcontinental to scrap Publisac, the flyer bundles local newspapers deliver to 2.5 million households outside city of Quebec as part of shift to thin leaflet delivered by Canada Post

Paper snapshot: Sylvamo expects channel inventory corrections to be largely completed by end of Q3 in North America, by year-end in Europe; company expects US paper demand to improve in H2 if US advertising spend continues to grow, economy stays resilient

Tech vs. Trees: CRISPR gene-editing could reduce tree’s lignin and boost pulp yield, Albertsons aims to reduce print advertising as it tests shoppable weekly ads on Facebook, readers turning to ‘slim volume’ books of fewer than 200 pages

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