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Recent Articles

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Albertsons named as exclusive official grocery partner of LSU Athletics beginning with 2022-23 academic year; Albertsons will receive premium signage in all LSU Athletics venues in addition to radio, television, internet, print advertising

FLEXcon to offer immersive experience of its self-adhesive film products for retail, advertising at PRINTING United who in Las Vegas, Oct. 19-21; every surface will demonstrate how brand promotion works on buildings, vehicles, windows, floors, shelves

Paper snapshot: BillerudKorsnas adds printing, publishing paper segment in US because it's 'clearly a significant business'; advertisers--realizing digital is 'not the Holy Grail'--now turning to print material, catalogs that use high-quality grades: CEO

Two Sides: Paper flyers still king of advertising at Edinburgh Fringe Festival featuring 3,000 shows; flyers offer tangible piece of marketing that provides instant show details, can be easily passed around without searching online or downloading apps

Harvard Business Review sees traditional advertising headed for growth in first time in a decade, as advertisers believe they provide higher ROI; report finds shift is underway in ad spending toward traditional mediums, such as newspapers

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