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Beyond Meat hires Akerho Oghoghomeh to lead marketing efforts as company looks to center its retail strategy around Kroger, Walmart, Publix, Costco, Whole Foods; Oghoghomeh previously oversaw advertising, other initiatives for Red Bull’s US business

Hershey to double down on advertising and production capacity for its fastest growing brands, including Reese’s and SkinnyPop, in the coming year to help offset price elasticity; executives say consumer demand continues to pace ahead of expectations

Placon uses Plastics Industry Assn.’s Zero Net Waste program to achieve Zero Net Waste certification at its Plymouth, Minnesota, facility; program helps firms cut down on landfill costs, and certification can be used in marketing to prove sustainability

e.l.f. Cosmetics adds new O FACE Satin Lipstick, available in 20 shades; brand announces TikTok star Meredith Duxbury as O FACE Brand Ambassador, will star in brand's digital campaign featuring new song, 'Lip Positions'

Two Sides submits comments as US FTC prepares to review Green Guides for use of environmental marketing claims; Two Sides says Green Guides are needed now more than ever to avoid anti-paper greenwashing, provides several recommendations for improvement

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