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Executive Perspective: Gatorade promoted new Gatorade iD loyalty program with a digitally-powered Super Bowl activation that allowed visitors to create personalized Gatorade bottles and purchase customized branded gear, says Gatorade's chief brand officer

Executive Perspective: Kellanova's Q4 net sales and operating profit growth exceeds expectations, as company is reigniting innovation, marketing and distribution for its brands, says CEO Steven Cahillane

Hershey India uses AI to create Snap Songs for people’s ‘forevers’

FDA issues untitled letter to Novartis over allegedly misleading TV ad for breast cancer drug Kisqali; FDA alleges the ad falsely represented the drug's efficacy

Report finds 93% of shoppers say relevancy of digital offers influences their purchase decision, though 91% say there are too many ads online; 73% have clicked on an ad because it was relevant, 84% clicked on limited-time-only deals: Incisiv, Wynshop

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