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Recent Articles

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Report finds 93% of shoppers say relevancy of digital offers influences their purchase decision, though 91% say there are too many ads online; 73% have clicked on an ad because it was relevant, 84% clicked on limited-time-only deals: Incisiv, Wynshop

Giant Eagle’s Leap Media Group partners with ad platform Chicory to drive growth for CPGs; Chicory's Contextual Recipe Targeting technology transforms recipe content into advertising opportunities without relying on cookies or other digital identifiers

Loblaw rolls out over 500 digital screens at select stores as part of its expanding retail media network; company says screens are an opportunity for partners to invest in different omnichannel solutions, better target shoppers with promotional campaigns

Packaging Design Wrap-Up: AB InBev repurposes beer bottles as tiles for sun protection; unique utensil attaches to squeeze tubes for ideal condiment portioning; campaign highlights Coors Light color-changing labels to prevent explosions in freezers

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