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Recent Articles

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Instacart to offer clickable ads via Youtube; Clorox, Publicis Media are among the first to pilot the integration
Published: June 18, 2024 by Supermarket News
Instacart partners with NBCUniversal to bring product ads to its streaming service Peacock; launching in Q2, new service will enable advertisers to reach customers through NBCUniversal’s online platform, leveraging ad exposure and purchase data
Published: May 06, 2024 by Supermarket News
Best Buy partners with technology news site CNET to combine ad inventory, allowing advertisers to buy across Best Buy Ads’ retail media network and alongside CNET’s editorial content to measure whether ads seen on either platform drove sales
Published: April 25, 2024 by Talking Biz News
Report finds 93% of shoppers say relevancy of digital offers influences their purchase decision, though 91% say there are too many ads online; 73% have clicked on an ad because it was relevant, 84% clicked on limited-time-only deals: Incisiv, Wynshop
Published: February 12, 2024 by Supermarket News
Giant Eagle’s Leap Media Group partners with ad platform Chicory to drive growth for CPGs; Chicory's Contextual Recipe Targeting technology transforms recipe content into advertising opportunities without relying on cookies or other digital identifiers
Published: October 19, 2023 by Supermarket News

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