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Recent Articles

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General Mills Snapshot: company says investment in consumer spending means it is 'not really an accident' that its private label exposure is lower than average; media was a 'big driver' in Q3, with investment on track for a 'double-digit increase' in 2023

Walmart CFO says company will be less dependent on in-store sales in five years than it will be on faster-growing parts of the business, including sales of ads on Walmart.com, fees from merchants using its online marketplace and delivery services

eGrowcery, AdAdapted partner to help retailers grow digital footprint, sales; move will support efforts by CPG brands to personalize shopping experience and drive engagement, purchase intent, increased spend on retailers’ digital advertising platforms

Blue Apron to cut 10% of total corporate workforce, incurring US$1.2M in employee-related expenses as it looks to cut costs, streamline operations and structure; company plans for 'meaningful reduction' in marketing, consulting, labor spend in 2023

Amazon reportedly plans to resume advertising on Twitter with investment of about US$100M/year, saying it waited for security tweaks before returning; news comes after Elon Musk announced that Apple has also fully resumed Twitter ads

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