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Recent Articles

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eGrowcery, AdAdapted partner to help retailers grow digital footprint, sales; move will support efforts by CPG brands to personalize shopping experience and drive engagement, purchase intent, increased spend on retailers’ digital advertising platforms

Blue Apron to cut 10% of total corporate workforce, incurring US$1.2M in employee-related expenses as it looks to cut costs, streamline operations and structure; company plans for 'meaningful reduction' in marketing, consulting, labor spend in 2023

Amazon reportedly plans to resume advertising on Twitter with investment of about US$100M/year, saying it waited for security tweaks before returning; news comes after Elon Musk announced that Apple has also fully resumed Twitter ads

TikTok, American Express debut '#ShopSmall Accelerator,' offering small businesses creative guidance from creators and up to US$250,000 in ad credits; TikTok says 58% of its users discover new brands, 44% immediately went to buy something they discovered

Chinese e-commerce study finds no correlation between cost-per-click and ROI, including when advertisers witness high CPC during shopping festivals; campaign spending level, product SKU, pricing, promotion, store service level can affect ROI: Ebiquity

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