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General Mills Snapshot: company says investment in consumer spending means it is 'not really an accident' that its private label exposure is lower than average; media was a 'big driver' in Q3, with investment on track for a 'double-digit increase' in 2023
Published: March 28, 2023 by Industry Intelligence Inc.
Walmart CFO says company will be less dependent on in-store sales in five years than it will be on faster-growing parts of the business, including sales of ads on Walmart.com, fees from merchants using its online marketplace and delivery services
Published: March 07, 2023 by Reuters
eGrowcery, AdAdapted partner to help retailers grow digital footprint, sales; move will support efforts by CPG brands to personalize shopping experience and drive engagement, purchase intent, increased spend on retailers’ digital advertising platforms
Published: January 13, 2023 by Business Wire
Blue Apron to cut 10% of total corporate workforce, incurring US$1.2M in employee-related expenses as it looks to cut costs, streamline operations and structure; company plans for 'meaningful reduction' in marketing, consulting, labor spend in 2023
Published: December 08, 2022 by Business Wire
Amazon reportedly plans to resume advertising on Twitter with investment of about US$100M/year, saying it waited for security tweaks before returning; news comes after Elon Musk announced that Apple has also fully resumed Twitter ads
Published: December 05, 2022 by Business Insider

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