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Recent Articles

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Hasbro sees success with early adoption of Prime Video ads; campaign boosts Peppa Pig search lift by 21% and sales by 18%, as well as Play-Doh ad recall by 14% and brand favorability by 4%

Fitch affirms Gannett's issuer default ratings at B and maintains negative outlook; publisher faced advertising recession from H2 2022 into Q1 2024, causing digital revenues to decline and accelerating newspaper sector's existing print ad declines

EO Media to scale back publication of several Oregon newspapers and lay off 28 staffers, as it seeks new owner; EO Media has 15 publications across the state, attributes cutbacks to falling ad revenue and rising operating expenses

UBS estimates Walmart's ad business to grow 25%/year and contribute 13% of profit by 2026, compared to advertising making up 7.5% of EBIT in 2023; ad operation's three main parts are digital ads on website/app, video ads and brick-and-mortar shops

Citi rates James Hardie at buy, as fiscal Q4 adjusted net income and 2025 guidance fall short of forecasts, driven by rising advertising spend; Citi concerned by lack of flexibility around SG&A spend, which is negatively impacting near-term profitability

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