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Recent Articles
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Hasbro sees success with early adoption of Prime Video ads; campaign boosts Peppa Pig search lift by 21% and sales by 18%, as well as Play-Doh ad recall by 14% and brand favorability by 4%
Published:
July 10, 2024
by Retail Dive
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Fitch affirms Gannett's issuer default ratings at B and maintains negative outlook; publisher faced advertising recession from H2 2022 into Q1 2024, causing digital revenues to decline and accelerating newspaper sector's existing print ad declines
Published:
June 11, 2024
by ENP Newswire
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EO Media to scale back publication of several Oregon newspapers and lay off 28 staffers, as it seeks new owner; EO Media has 15 publications across the state, attributes cutbacks to falling ad revenue and rising operating expenses
Published:
June 04, 2024
by Oregonian (Portland, OR)
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UBS estimates Walmart's ad business to grow 25%/year and contribute 13% of profit by 2026, compared to advertising making up 7.5% of EBIT in 2023; ad operation's three main parts are digital ads on website/app, video ads and brick-and-mortar shops
Published:
May 29, 2024
by Economist, The
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Citi rates James Hardie at buy, as fiscal Q4 adjusted net income and 2025 guidance fall short of forecasts, driven by rising advertising spend; Citi concerned by lack of flexibility around SG&A spend, which is negatively impacting near-term profitability
Published:
May 20, 2024
by FN Arena
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