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Analyst unveils new Amazon price target as stock tests $2 trillion

Commentary: Carrefour-PepsiCo dispute highlights changing relationship between suppliers, retailers; when retailers pull brands in negotiation tactic, it hurts their relationship with suppliers and makes brands less willing to spend on their ad services

Deutsche Bank raises Amazon's price target by US$10 to US$210, representing 22% from current level, highlighting potential ad revenue from Prime Video, which could bring in US$4B-US$6B both in 2024 and 2025

Analysts weigh in on what to expect from Amazon's Q4 earnings report: Bank of America says 'expect retail to be a bright spot'; Bloomberg Intelligence says 'advertising revenue may continue to grow at a 20%+ clip'

Morgan Stanley sees Amazon's Prime Video ads generating US$3.3B in revenue worldwide in 2024, rise to US$5.2B in 2025, US$7.1B in 2026; MoffettNathanson sees Amazon pulling in incremental US$500M/year in 2024, 2025 from Prime members who want to avoid ads

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