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Chinese e-commerce study finds no correlation between cost-per-click and ROI, including when advertisers witness high CPC during shopping festivals; campaign spending level, product SKU, pricing, promotion, store service level can affect ROI: Ebiquity

Harvard Business Review sees traditional advertising headed for growth in first time in a decade, as advertisers believe they provide higher ROI; report finds shift is underway in ad spending toward traditional mediums, such as newspapers

PwC forecasts overall US newspaper circulation to decline annually by 3.3% on average between 2021-2026; newspaper circulation revenue, both print and digital, will overtake total ad revenue for first time in 2022

Tech vs. Trees: Wood-based cellulose foam keeps buildings cooler and lowers energy costs, North American B2B marketers boost spending in direct mail amid digital fatigue, US newspaper digital ad revenue forecast to surpass print by 2026

PwC expects US to become world's first major media market to see digital newspaper ad revenue eclipse print newspaper ad revenue; print advertising will fall from US$7B in 2021 to US$4.9B by 2026, while digital ad revenue will rise to US$5B by 2026

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