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Mattel Promotes PJ Lewis to SVP Global Head of Action Figures and Fisher-Price Entertainment; Lewis led Monster High franchise to over $1B in retail sales, won licenses for WWE, Minecraft, launched Grogu 'Baby Yoda' plush

Mattel considers using AI in areas such as analytics and product development as it looks to achieve US$200M cost-savings target by 2026; news comes as over half of C-suite leaders anticipate AI will save them money this year, per Boston Consulting Group

UK toy company WHSmith to open 30 new Toys R Us store-in-store locations as part of long-term licensing deal with parent company WHP Global; move follows pilot of Toys R Us store-in-stores in select WHSmith locations last year

Hasbro's Q1 revenue falls 24% to US$757.3M, down from about US$1B last year, while Wizards of the Coast and digital gaming revenue rises 7%; company attributed revenue loss largely to selling its eOne film and TV business

​​​​​​​Hasbro's president of Wizards of the Coast and Hasbro Gaming, Cynthia Williams, will resign from the company on April 26; Hasbro is looking at both internal and external candidates to be Williams' successor

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