A comprehensive view of Social Media / Social Commerce. This page highlights a small sample of our full coverage.
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Recent Articles

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L'Oreal to use social listening to follow trends, have in-house teams create content in days instead of traditional timelines, as Gen Z users don't seek polished content; firm has no plans to cut spending amid economic concerns, noting sector's resilience

Commentary: SVB failure was second largest in banking history, but experts point to internet in accelerating crisis; social media-fueled bank run on SVB is 'complete game changer,' shows new reality that regulators are under extra pressure to act fast

Beauty brands advise on how to expand into China's competitive e-commerce; brands should start connection by sharing their stories, promote being science-led, leverage Little Red Book and Douyin social platforms, team with key opinion leaders/influencers

Hedge fund Man Group CEO sees significantly more banks falling in 12-24 months as banking turmoil is not over yet, citing smaller US banks and challenger UK banks as those at risk; growth in social media had accelerated how quickly bank concerns circulate

Korea's Able C&C launches beauty brand A'pieu in the US market with brand strategy to appeal to Gen Z consumers following strong social media engagement; brand's development team to focus on youthful needs of skin protection from the sun, stress and acne

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