A comprehensive view of ByteDance Ltd. (TikTok). This page highlights a small sample of our full coverage.
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Tech vs. Trees: Brands are buying newspaper print ads to go viral, London-based startup upcycles paper waste into building materials, BookTok and romance expected to drive book sales in 2023

Home Depot's theme song has remained one of the most popular TikTok sounds for years, sparking a push to partner with influencers, connect with Gen Z via the song; company looks to change the idea that Home Depot is 'my dad's home improvement store'

Conservationist TikTok user starts viral trend called 'nurdling,' when people collect microplastic pellets called nurdles, send them off to public databases for analysis; nurdles are now the second largest source of micropollution globally by weight

Euromonitor: Younger consumers help grow canned seafood category due to familiarity through YouTube/TikTok videos, more affordable option than fresh, chilled, frozen seafood; category sales likely to keep rising in 2023, as economy continues to constrict

Packaging Design Wrap-Up: Cookbook for fire safety campaign comes in packaging that looks like a fire blanket box; TikTok creator eats packing peanuts in controversial video; Philadelphia Cream Cheese uses iconic packaging for new 'Schmear Socks' campaign

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